Redefining Fertility & Healthcare Access | Traci Keen (Onto Health)
Apr 1, 2025 Season 3
What if fertility care was more accessible and outcome-driven? Traci Keen, CEO of Onto Health, is on a mission to transform specialty healthcare by bridging the gap between general practitioners and fertility experts. With a background in finance, consulting, and health tech, Traci has built a business that helps people get earlier insights into their reproductive health—long before fertility struggles begin. In this episode, Brent Muller and Traci discuss why healthcare needs systemic change, how technology is streamlining fertility treatments, and what the future holds for patient-centered care.
🔹 Topics Covered:
✅ How Traci transitioned from finance to health tech entrepreneurship
✅ Why fertility care is often reactive instead of proactive
✅ The disconnect between general practitioners and fertility specialists
✅ How data-driven healthcare can improve patient outcomes
✅ The future of robotics, automation & smarter fertility solutions
How to Connect with Traci Keen
Connect with Traci Keen
