Traci Keen is a disruptive operator with a bold vision for what comes next. She is a CFO, a 2x CEO and board member, and a founder. She has raised millions in venture capital and has led a company to a successful exit.

Known as both a left- and right-brain thinker, Traci pairs creativity with analytical rigor; bringing CFO-level discipline to strategy, execution, and scale. She translates vision into operating plans, capital into measurable outcomes, and complexity into clarity. She is most effective at inflection points: scaling teams and systems, tightening unit economics, professionalizing reporting and governance, and building the financial and operational infrastructure required for durable growth.

With experience spanning business strategy, technology, healthcare, and finance, Traci offers a practical perspective on “future-of” innovation, grounded in what it takes to execute. Whether speaking on stage, serving on boards, or advising founders and leadership teams, she helps organizations navigate change, unlock new opportunities, and build with conviction and accountability.